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Forney ISD has recently partnered with Daktronics to provide a new video scoreboard for City Bank Stadium.
Daktronics has a division called Daktronics Sport Marketing that specializes in evaluation, designing, and marketing of its products on behalf of its customers. In this case, Daktronics Sports Marketing (DSM) is working jointly with the Forney ISD to propose designs and marketing materials in order to market advertising opportunities for local business. This is a win, win situation for everyone. Forney ISD gets needed equipment, much nicer than your average high school, and they are able to do it through advertising revenue.
“Everything has been tastefully and meaningfully done to enhance the facilities and give our local business optimal exposure to the demographics they seek to market their products and services,” said a spokesperson for Daktronics Sports Marketing.
“This is an investment on the future in a community based program. The benefit of these partnerships can be big especially for our local business; and the benefits to the area can be viewed 365 days a year.”
